MediaRadar Magnifier: Creative Analysis 101
Learn basic navigation of the Magnifier dashboard, including how to download images/charts, and review top level ad spend data linked to creative campaigns through common business question examples.
Business Questions Answered:
Identify how to View & Download an Ad - This will help answer the business question: How can I download all ads for my competitor over the last week?
Identify Creatives to Top Level Spend - This will help answer the business question: How can I tie media spend creatives to see the full picture and impact?
Identify Breaking ads - This will help answer the business question: How can I be proactive in learning when there is a competitive threat against my competitor in marketplace?
Identify Creative Messaging Trends This will help answer the business question: What new messages are my competitors releasing across media channels?
Training Video Link HERE
MediaRadar Magnifier: Media Analysis 201
Learn how to analyze your online and offline spend reports to see what is really happening across your competitive landscape. This includes summarizing ad spend and identifying qualitative measures into historical, category, product, target, and market level trends.
Business Questions Answered:
Identify Creatives to Top Level Spend - This will help answer the business question: How can I tie media spend creatives to see the full picture and impact?
Identify how to View Competitor Media Mix - This will help answer the business question: Were there any shifts of media spend for my competitor over time
Get visibility into competitive ad spend at the Media Outlet and Program Level - This will help answer the business question: Which media outlet did their ad run the most and where did they spend the most? What media programs are my competitors using to launch their new ad campaign?
View Spend by Market - This will help answer the business question: Which competitor has the most share of spend in a particular market in the last media week?