Here are the steps to run a search:
To start, select the needed dashboard from the left main menu.
In the dashboard, you can search by Keyword in the Search Bar or select Refine Search to open a pop-upbox.
Select the Ad Status and Date Range needed for your search.
In the pop-up box, you will be able to select Additional Filters: Ad Code, Advertiser, Category, Celebrities, Color, Coop Advertisers, Keyword Type, Language, Length, Market, Media, Media Outlet, Message Elements, Multicultural Media, New/Recut, Parent Advertiser, Product, Target
Once you have selected all of your needed options, select "Add Filters" in the bottom right corner.
The Additional Filter selected will emerge and you can choose more options.
Once you make your selections, click Search
Search Options Definitions:
Keyword: Search across hand coded Keywords within your universe.
The Keyword Search looks in every field specified below for the words or phrases you enter. Keyword Search will recognize and search phrases in the order that you enter them. Each individual keyword or phrase will need to be separated using a comma and only the follow special characters are currently supported: - (hyphen), _ (underscore), ' (apostrophe), & (ampersand), / (forward slash), : (colon), $ (dollar sign), % (percent sign), ? (question mark), ! (exclamation point), # (hashtag), . (period). All other special characters are not supported.
When a user searches for a keyword or phrase that may include a special character or possession, results that ignore the special character will be shown.
Example: A user searches for Jersey Mike without the "apostrophe s" at the end, the platform will return all creatives that include both "Jersey Mike" and "Jersey Mike's"
You can search by Keyword in the Keyword Search Bar (the individual keyword or phrase will be searched across all fields) or in Refine Search
All Fields: Search using terms across all headline, lead text, visual, description, tagline and Advertiser options
Advertiser: Search using names of advertisers to find ad records that match your text entry.
Description: Search to find terms that align with the audio read out from a radio ad or descriptive attributes of a TV ad
Headline: Search to find terms that align with the first statement in a TV ad or statement in a print ad
Lead Text: Search to find terms that align with the lead text in an online ad or statement in a print ad
Product: Search using names of products to find ad records that match your text entry.
Tagline: Search using terms to find ads with matching advertiser taglines. (i.e. “The Quicker Picker Upper” - Bounty)
Visual: Search using terms to find ads with matching in-ad visuals
Ad Code: Ad Codes are alphanumeric IDs specific to each individual ad with at most one hyphen between characters. Find specific ads that match the Ad Code ID within your universe. To search multiple codes, include a space between each ad code.
The Ad Code Search Option filter will take into account any custom date range you enter.
If you select a date range, your results will only return occurrences and spend of that Ad Code during the selected date range. If the Ad Code did not run during the selected date range, no results will appear.
If you do not select a date range, the Ad Code will populate.
Ad Status: Select Breaking ads or running ads. This is important for your search. You can choose to show breaking ads only, which provides results for brand new ads Vivvix saw for the first time. You could also choose Running ads, which includes new ads and ads we have seen in the past, whether it started running weeks or months ago, as long as they were active during the selected date range.
Parent Advertiser/Advertiser/Product: Filter based on a creative’s hierarchy including parent advertiser, advertisers and products to display its results. Scroll through your advertisers for selection or manually type in the advertiser you’re searching for. The advertisers can also break out into products. Search in alphabetical order or keyword. Keyword will allow you to filter through the advertiser list. Once you select a keyword or advertiser, the dashboard will automatically update. You also have the option to exclude products or advertisers.
Category: Category has similar functionality to the advertiser search option. You have the ability to scroll through your categories or manually type in the category you are searching for. The categories can also break out into subcategories, depending on your subscription.
Celebrities: The celebrity featured in a creative.
Color: The color type used in Print Creatives.
Co-Op Advertiser: This filter will allow you to see ads with brands that have a co advertiser(s). We identify the main advertiser as well as the co-op partners. In a co-op ad, the advertiser is referred to as the Primary Advertiser.
To show only creatives with Coop Partners, you will need to select the 'N/A' attribute that always appears at the top of the Coop Advertiser list and select the 'Exclude' button.
This set of actions will exclude all creatives that have a coop advertiser set with a 'null' value.
To show only creatives without Coop Partners, you will need to select the 'N/A' attribute that always appears at the top of the Coop Advertiser list.
This action will exclude all creatives that have a coop advertiser set with a value outside of 'null'.
Date Range: The date range automatically defaults to the last 7 days. You can manually create custom ranges as required as well.
Keyword Type: Looks in every field specified below for the words or phrases that you enter. You can also search using multiple words or phrases by separating each using a comma.
Language: Filter you search by the native language used in the creative
Length: You can now filter for creatives of 5 seconds. Use the Length filter to select the lengths (seconds) of the creative you want to view.
Creatives with irregular ad lengths captured within Magnifier will be assigned to the closest ad length currently available within the solution.
Below is a listing of the ad length ranges.
5 → (1 - 6)
10 → (7 - 12)
15 → (13 - 17)
20 → (18 - 24)
30 → (25- 35)
45 → (36 - 54)
60 → (55 - 75)
90 → (76 - 100)
120 → (101- 120)
>120 → Anything greater than 120
Market: The Designated Market Area (DMA) where a creative ran
Media: This is programmed based on each client’s needs. If you keep all media types unselected, you will see a view of all media types included in your competitive set. If you want to focus on a particular media type for your search, you can select the media type(s) of your choice.
Media Outlet: Select the media outlet where a creative ran or was observed. Top social sites are listed toward the top of the Website list for convenient filtering.
Message Element: Search by message elements to narrow your search. For example, if you want to view all creatives that feature celebrities, select the Celebrity Spokesperson message element. Most Message Elements are done on a custom basis for a specific client or category.
Multicultural Media: Media targeted to the Hispanic, Asia and African-American communities. The site will return all ads running in the relevant media segment selected, regardless of the ad’s language.
New/Recut Details: Search across creatives that are brand new or recuts of existing creatives.
New: New ad creative which has no revisions/recuts associated
Original: First ad creative from which there were revisions/recuts associated (parent ad with revisions)
Recut: Ad creative which is a child/revision/recut to an Original ad creative
Same As: Identical ad creative but from a different media outlet eg. same ad creative is published in Online Video that has already aired on TV
Target: You can search by the target market. Either Business or Consumer.