Below the Carousel of Ad Creatives are interactive charts that will allow you to see the media in different ways. We call this section the Carousel of Insights.
Charts Include:
Leading Advertisers Media Mix: You can view all of the advertiser spending by media type: traditional and digital. To view the spending, you can hover over the charts to see the breakdown of the media spend. You can deselect media types, to narrow down your search. You can also expand the advertiser set by clicking on the expansion arrows icon. If you wish to download the chart, click on the export icon. You have the option to see details in JPEG, PNG, PDF, and excel. You can use this on a mac, PC, and it’s even tablet friendly.
Count of Creatives Running by Advertiser and Media Type: This chart provides you the amount of creatives for each advertiser by media type.
Count of Creatives Running by Competitor: This chart will allow you to get more granular and see top 8 advertisers (my search only included 5 Competitors). You can also click on the chart to see the product view. This can be based on creative occurrences or spend. This information can be downloaded and the date range will always be there.
Count of Creatives Running by Media Type - This chart has the same functionality as the Count of Creatives Running by Competitor. You can hover over the chart to see the breakout percentages of the media types. The information can be downloaded here as well.
Count of Creatives Running by Category & Subcategory: You can view the count of creatives by category and subcategory. You can hover over the charts to see the breakdown of the percentages.
