Below the Carousel of Ad Creatives are interactive charts that will allow you to see the media in different ways. We call this section the Carousel of Insights.
Charts Include:
Leading Advertisers Media Mix
You can view all of the advertiser spending by media type: traditional and digital.
To view the spending, you can hover over the charts to see the breakdown of the media spend.
You can deselect media types to narrow down your search.
You can also expand the advertiser set by clicking on the 3-Dot Action Menu, located at the top-right corner of the chart, then choosing Expand.
If you wish to download the chart, click on the Export icon. You have the option to see details in JPEG, PNG, PDF, and Excel.
Count of Creatives Running by Advertiser and Media Type
View the number of creatives for each advertiser by media type.
Hover over the advertiser’s bar in the chart to see the breakdown of their creative count.
You can also:
Deselect media types to narrow down your search.
Expand the advertiser set by clicking on the 3-Dot Action menu and choosing Expand.
Click Export to download the chart. You have the option to see details in JPEG, PNG, PDF, and Excel.
Count of Creatives Running by Competitor
This chart will allow you to get more granular and see top 8 advertisers. The chart can be based on creative occurrences or spend.
You can also click on the chart to see the product view.
This can be based on creative occurrences or spend.
You can also:
Expand the advertiser set by clicking on the 3-Dot Action menu.
To download the chart, click on Export. You have the option to see details in JPEG, PNG, PDF, and Excel.
Count of Creatives Running by Media Type
View the number of creatives for each media type based on all advertisers selected in your search.
This chart has the same functionality as the Count of Creatives Running by Competitor.
Hover over any Media Type slice in the chart to view the total amount of creatives and the % of total share.
You can also:
Deselect any Media Type to remove from the pie chart.
Expand the advertiser set by clicking on the 3-Dot Action menu.
Download the chart by clicking on Export. You have the option to see details in JPEG, PNG, PDF, and Excel.
Count of Creatives Running by Category & Subcategory
View the number of creatives for each Category and Subcategory in two separate charts.
Hover over an Advertiser’s bar in the chart to view the total amount of creatives by category and the % of total share.
You can also:
Deselect any Media Type to remove from pie chart.
Expand the advertiser set by clicking on the 3-Dot Action menu.
Download the chart by clicking on Export. You have the option to see details in JPEG, PNG, PDF, and Excel.
If you have any questions, you can reach out to your dedicated MediaRadar Client Success Manager. Our Support Team is also available for assistance via email at customersupport@mediaradar.com.