The Carousel of Ad Creatives in Magnifier allows you to quickly browse, view, and explore advertisements that match your search criteria.
Sort creatives by first run date or advertising spend, view individual ads, and access detailed information about where and when they ran, all without generating a separate report.
Browse and Sort Ad Creatives
After performing a search, the Most Recent Creatives carousel displays ads matching your selected search criteria, sorted by First Run Date by default.
You can navigate and organize the carousel using the following options:
Sort by First Run Date: View the most recently launched ads first (default).
Sort by Spend: View ads with the highest advertising spend based on your search criteria.
Browse Creatives: Use the left and right arrows or the navigation dots beneath the carousel to move between pages of ads.
Tip: Sort by Spend to quickly identify which creatives have received the greatest advertising investment.
View an Ad and Its Details
Each creative in the carousel includes options to view the advertisement and explore its associated data.
Select View Ad, Markets, or Details on any creative to open the Creative Details window. From there, you can switch between the following tabs:
View Ad: View the complete advertisement. For TV and Radio creatives, select the play button to watch or listen to the ad. Creatives for other media types are displayed directly.
Markets: Explore where the ad ran, including DMA, media outlet, first and last run dates, occurrences, and estimated media spend.
Expand the data grid for additional details or download the information in Excel format.
More Details: Access additional information about the creative, including its Ad Code, Title, First Run Date, Advertiser, Estimated Spend, Occurrences, and more.
Spend and occurrence data are available for both the selected date range and the creative's lifetime.
You can move between these three tabs (View, Markets, Details) without closing the Creative Details window.
Download a Creative
To save an individual advertisement, open its Creative Details window and select Download Creative.
This allows you to download the selected creative without generating a separate report.
Explore Related Ads
For creatives with related advertisements, select Related Ads to view other ads associated with the same campaign.
The original creative appears at the top of the list, followed by its related ads.
Select an ad code to open that creative's details, review additional information, or download the advertisement.
If you have any questions, you can reach out to your dedicated MediaRadar Client Success Representative. Our Support Team is also available for assistance via email at customersupport@mediaradar.com.