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Creative Messaging Analysis by Industry

COVID- 19 has upended every industry and their ads are reflecting what's going on now.

MediaRadar Magnifier Support avatar
Written by MediaRadar Magnifier Support
Updated over a year ago

Vivvix has seen a rise in new, breaking creative ads, many with COVID-19 related messaging including categories such as Automobiles, Internet-related Technology, Retail, Restaurants and Wireless Communications. Please see a few examples below:

Auto advertisers are shifting messaging to give shoppers peace of mind with favorable financial incentives and complimentary services and upgrades.

  • COVID-19

  • Online Shopping

  • Payment Relief

  • At Home Delivery

  • Deferred Payments

  • Interest-free Financing

  • Complimentary OnStar

Travel companies are changing their messaging to assure customers they’ll
be there for them when this over, while encouraging everyone to stay safe. One
travel company, Hotels.com, took this message one step further with their new,
blunt “Just stay home” campaign.

  • Coronavirus

  • Social Distancing

  • Change Fees Waives

  • Trying Times

Restaurants, including casual dining and quick-service restaurants (QSR), are actively altering the ways they’re doing business and updating their messaging to
reflect these changes.

  • Free Delivery

  • Drive-Thru

  • Minimal Contact

  • Curb Side Pick-up

  • Increased Cleaning 

  • Online Ordering

Retail is one of our essential businesses during this time, retail stores are releasing new advertising offering a wide range of messaging during the COVID-19 pandemic to let shoppers know that they’re there for them and making adjustment to better serve
everyone.

  • Store Hours

  • Supply

  • Delivery

  • Increased Cleaning

  • Online Delivery

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