Search for an Ad

You can filter your search by advertiser, category, or product.  You can also can search for an ad in the Dashboard.

Use the Search function to help answer key business questions, including:

Select your Creative Dashboard.

Expand the Ad Status drop-down & select Breaking Ads.

Breaking Ads are brand new ads Magnifier captured for the first time during the designated date range.

This will be helpful to understand what new ads hit the marketplace for competitors.

Select your Date Range.

The date range in the dashboard defaults to the Last 7 Days. You can select a different date range.

For this example, we will keep the default date range selected.

Select the Refine Search option and choose Media.

Click on Add Filters at the bottom.

The Media filter will emerge into the view.

In the Media filter drop-down, select the Media types you would like to search.

Media type options will vary by subscription.

In this example, we will not select a Media type. By not making a selection, the results will contain all media types within the subscription.

Select your Advertisers (Competitors).

Select the Refine Search option and choose the Advertiser filter.

Quickly filter the list of advertisers, including:

Narrow your search by Product(s).

In the Product drop-down menu, select the product(s)s you would like to search.

The products will vary according to the advertisers included in your subscription.

In this example, we will leave the Product filter blank. By not making a selection, the results will contain all products for the advertiser selected (Wells Fargo Bank).

Narrow your search by Category level.

Select the Refine Search option and choose the Category filter.

You can select a category by quickly filtering the list of subscribed categories.

The creative results will appear based on the search criteria.

Example:

You can sort the ads by:

First Run Date: Where Magnifier first saw the creative run.

Spend: Understand what new creatives had the most media weight during the time period selected.

The Media type(s) are listed on the creatives within the Carousel of Ads.

Scroll down to the bottom of the dashboard to view the Ad List.

You can easily see the details of the ads including Advertisers, Products, Media, Category, and more.