You can use the solution to quickly access spend in three different ways.

Depending on your contract, historical media spend can be provided.

Spend reporting is only available for the following media types:

Spend data is available 3 days after the close of the media week and can be provided weekly, monthly or quarterly.

The Dashboard Module provides near-real time spend data that is updated throughout the day as new data is captured.

Within the Dashboard you can:

Spend reported will vary slightly once it is published in the Dashboard. The current week is preliminary and may change after the close ofthe media week. ​

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Magnifier provides insights into spend reporting for the following media types:

The Reports Module provides insights on weekly, monthly, or quarterly published data and will only have data up to the most recent full media week, month, or quarter

Reports give you a quicker and easier view of historical data with extra charts, such as the Spending by Key Competitors Chart.​

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The report mirrors the excel-based supplemental offline report.

The Reports Module allows for a quicker and easier view of historical data and provides additional charts compared to the Offline Report.

In the Offline Report, you receive: ​

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2. The Dashboard is updated in near real-time based on the search results. ​
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The Leading Advertisers Mix Chart shows total spend by media type.

3. To get more granular, you can hover over the charts to see the breakdown of the

media spend.

Leveraging the Leading Advertisers Media Mix in the Dashboard provides insights into how my media spend is compared to my competitors.

Amazon spent over $369M while Walmart and Samsung spent less than $195M and $98M.

Amazon spent $369,353.77M and spent 33% of their ad dollars on the media type Paid Social.

To view only a selection of advertisers in your competitive set, select the Advertiser filter in Refine Search.

You can also edit your date range. Weekly published reports data can be selected for weekly periods and monthly or quarterly published data can be selected for monthly periods.

The Reports Module provides many graphical summaries highlighting key trends.​
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The Share of Spend chart quickly provides you spend amounts for the Top 8 Advertisers within your search.

4. Hover over a slice of the chart to see the breakdown of the media spend per advertiser.​
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5. Select Tabular in the 3 Dot Menu to view all the spend data by Advertiser in the Tabular Data View.

In the Tabular Data View you are able to drill-down spend to the category, subcategory, and product level.

6. Select Tabular Options to access this data.

7. To export, select Tabular Bulk Actions, then Download Grid. ​

Your offline report is located in the My Exports section of the left-side menu.

2. Click the 3-Dot action menu located on the right and choose Download.

In the offline report, the Dashboard Tab is an easy visual way of looking at spend and outlining where you rank against your competitors.

This tab includes Share of Voice information and spending trends for the week.

There are multiple media spend data views in the other tabs of this report.

In the Advertiser Quick Pivot Tab, you easily drill-downto most granular data level.

MediaRadar can provide historical spending data in an occurrence detail file for clients who purchased historical data.

To analyze this data month over month, insert a pivot table.

2. Set up your pivot table to view spend by month. ​

3. To view spend for Television, select the following media types:

Using a pivot table to generate a Month over Month view of my competitors’ Television media spend for historical year 2019, we can easily identify trends in spend.