The Magnifier solution has comprehensive coverage providing competitive ads and ad spend monitoring across 22 traditional and digital media channels. The solution has an enhanced digital advertising collection utilizing a hybrid approach leveraging both automated and panel-based collection to capture more targeted digital ads.
Q. What is the FastTrack report?
The FastTrack is a competitive monitoring report that provides competitive advertising activities across 11 media. It serves as an early warning for competitive activity, greatly improving response time to competitive threats. FastTrack reports are typically delivered 3-4 days after the close of the media week (Sunday).
Q. What media is included in the FastTrack report?
FastTrack media types include TV, Radio, Print, Online Display, Online Video, and Mobile
Q. Am I missing media in the FastTrack report?
The FastTrack is not meant to provide a complete census of competitive spending in all media and markets. Its purpose is to deliver a very fast assessment of competitor activity, enabling advertisers to respond more quickly to any competitive threats. We believe that data from this tracking universe, observed over time, yields a clear picture of media usage, changes in flighting, levels of support for new campaigns, etc.
Q. How do you estimate media spending?
Weekly reports contain preliminary estimates based on historical unit costs, CPPs and Nielsen ratings. Estimates are updated in subsequent reports as more accurate data becomes available 2020