Television
Vivvix provides TV audience data (GRPs/TRPs) if a company or their agency has the appropriate license from Nielsen Media Research. TV audience data can be provided to the occurrence level and appended to our reporting (MS Excel, Text Tab Delimited, CSV, etc.). Audience demos can be customized as needed and a list of current available demos include:
Adults 12-17
Adults 18-24
Adults 18-34
Adults 18-49
Adults 18 Plus
Adults 25-54
Adults 35-54
Adults 50 Plus
Women 12-17
Women 18-24
Women 18-34
Women 18-49
Women 18 Plus
Women 25-54
Women 35-54
Women 50 Plus
Men 12-17
Men 18-24
Men 18-34
Men 18-49
Men 18 Plus
Men 25-54
Men 35-54
Men 50 Plus
General Media Television
Audience information is sourced from Nielsen’s general market sample and reflects total viewership within the selected demo.
Hispanic Television
Audience information for Hispanic media outlets reflects total viewership within Nielsen’s sample for the selected demo, and does not reflect viewership exclusive to Hispanic audiences.
Asian Television
Vivvix does not report audiences for Asian media outlets in any capacity.
African-American Television
Audience information for African-American targeted media outlets and programs reflects total viewership within Nielsen’s sample for the selected demo, and does not reflect viewership exclusive to African-American audiences.
Spot TV - Nationalized & Localized
Our standard/default reporting for Spot TV GRPs/TRPs is localized, where the universe is the market population for the given demo. Nationalized GRPs/TRPs for Spot TV, where the universe is the total US population for the given demo, are available upon request. We recommend utilizing nationalized GRPs/TRPs for Spot TV in cases where GRPs/TRPs are going to be summed across national and local activity or multiple local markets.