The Magnifier solution include two modules.
Dashboard module:
Provides near-real time data that is updated throughout the day as new ads are captured.
Ad spend reported within the Dashboard module are initially preliminary. The ad spend may vary slightly once the data is published three days after the end of the completed media week (Sunday).
The dashboard includes all applicable media types included in the legacy search and media types we provide ad spend insight.
Within the dashboard, custom date ranges (choose start and stop dates) and/or dynamic date ranges (last 7 days) are available.
Reports module:
Provides ad insights published on a weekly, monthly, or quarterly basis and will only have data up to the most recent completed media week, month, or quarter. This will vary based on your subscribed reporting cadence.
Ad spend is included in the reports module's published data only.
Includes only the media types we monitor for media spend.
The reports module typically include an accompanying offline excel based version of the same data for clients who prefer to work in this format. The reports module mirrors the excel based weekly FastTrack and monthly or quarterly reports distributed and published on the same cadence. The advantage of the reports module is that it allows you a quicker and easier view of historical ad data and provides additional charts.