As a reminder, the General Media tracking universe represents all English-language targeted U.S. media and markets Vivvix monitors, which includes 10,000 English language media outlets.
FastTrack General Media
FastTrack provides competitive information from 11 media within three days of the close of a week (Sunday). This reporting is designed for marketing decision-makers who need to respond quickly to competitor advertising activity.
Our FastTrack Universe includes the same media spend tracking coverage as our General Media tracking universe except for Print. While still substantial, to maximize data timeliness, the FastTrack print tracking universe includes less publications than our General Media universe.
As such, TV, Radio, and Digital (Online Display, Online Video, Mobile Web, and Mobile App) media coverage is the same in both our General and FastTrack General Media tracking universe.