Offline spend reports are typically delivered in an excel file detailing advertising activity for the competitive set or data coverage included in your Ad Intel subscription. The workbooks in the excel file contain multiple data views including spend by advertiser, product, media channel, and include a pivot table permitting an easy drill-down to the most granular data level. Reports can be delivered weekly, monthly, or quarterly.
Weekly FastTrack and monthly or quarterly reports typically mirror the Reports module in the solution which is updated on the same cadence as the offline reports These automated reports allow you a quicker and easier view of historical data and provide additional charts, such as the spend trend chart, that are not customizable in the Reports module.