Digital Media - the "run date" shown is the first date of the media week in which the ad ran. For example, digital spend data for the month of April 2020 will appear in a standard report with the following run dates:
Monday 4/6/2020
Monday 4/13/2020
Monday 4/20/2020
Monday 4/27/2020
Print* - all print spend data reflects the issue date of the publication. For example, the spend data captured for the March 2020 issue of a monthly magazine will appear in the report with a run date of 3/1/2020.
TV and Radio - spend data reflects the date of the actual airing.
*If you trend out the data by day or week, you could see “spikes” for the first day of the month or the media week containing the first day of the month.