We publish ad spend data typically on the following two cadences:
Weekly
Weekly published ad spend estimates are published 3 to 4 days after the end of the media week (Sunday) and are available via the reports module and/or offline excel based reports, custom tables, or data feeds.
Initial ad spend estimates are frequently based on proxy historical audience , overnight Program Household Ratings (where available) for TV, and cost-per-audience information. Data is recalculated for subsequent reports as final third party metrics become available. These include SimilarWeb impression data (for digital media), Nielsen ratings data (TV), and SQAD average costs per rating point (TV).
Ad spend estimates for any week within a given month generally settles or locks approximately 3 weeks after the close of its month. We will have received and applied all expected final audience and cost-per-audience inputs (some of which are issued monthly) into our ad spend methodology calculations. In most industries, we typically see an average variance within 5%.
Monthly
Monthly, quarterly, and annual published ad spend estimates are available via the reports module and/or offline excel based reports, custom tables, or data feeds.
They are typically provided three weeks after the close of the month. Expedited or FastTrack monthly reports are included as well.
After three weeks, we will have received and applied all expected final audience and cost-per-audience inputs (some of which are issued monthly) into our spend methodology calculations.