In the Magnifier Dashboard, you can view occurrences and high level spend for a campaign.
Use this function to help answer key business questions, including:
How much spending and activity is focused on a specific category for my top competitors year to date?
How It Works:
Select your Creative Dashboard.
For your Search:
Ad Status: Select Running Ads, as we want to see all ads, not just new or breaking ads.
Date Range: Select Year to Date.
Click Refine Search and select Category.
Tip: If needed you can select the Advertiser filter to select specific advertisers, but in this example we want to see all advertisers included in my competitive set.
The Category filter will emerge into the Dashboard view.
In this example, the Software category has been selected.
Tip: If needed, you can click the drop-down menu located to the left of the Category and select any of the Subcategories listed, but in this example, we want to see all activity included in the Software category.
After you've made your selections in Refine Search, click Search.
The Dashboard will automatically update.
Scroll down to the Ad List, located at the bottom of the dashboard, and switch your view to Table View.
Click on the Spend column heading to sort the Ad List by Spend.
Based on this search, Adobe, Inc. spent heavily on Mobile. It is listed as the first line item in the ad list.
Select View Ad to view the Adobe, Inc. ad in its entirety.
Select the Items dial, located at the bottom-right corner, to export the entire ad list into Excel.
To export specific ads, select the checkboxes located to the left of the Ad Code column, then select the Export Selected chip.
Select Ad List – XLS as your export type to download the creative and spending information via excel to easily see the total amount of ads ran.
Select Send & the file will download.
Results:
Reviewing the most heavily supported creative in the Dashboard allows us to see how much of their total spend was behind that one creative.
Adobe, Inc. spent $62K on a Mobile ad, promoting its Adobe Connect tool with a Lead Text of "Ordinary tools limit virtual training. Stand out from the rest."
Downloading the excel file of the creative and spending information, I see that my competition is advertising their software using Mobile and Television media types.
If I want to compete with the most heavily weighted creative, I need to promote my product using these media types.
If you have any questions, you can reach out to your dedicated MediaRadar Client Success Manager. Our Support Team is also available for assistance via email at customersupport@mediaradar.com.