Utilize Magnifier to ensure new item launch ad support occurs. The Solution also includes visibility into competitive product launch ad support.
Help answer key business questions, including:
How can I verify that our creatives launched for our new product?
When did my competitor first run a creative for their new product?
What media mix is my competitor utilizing to launch their new product?
How it Works:
Select your Creative Dashboard.
1. Select Refine Search then choose Advertiser and/or Product.
2. Select Breaking Ads for Ad Status.
Breaking Ads are brand new ads captured for the first time during the designated date range.
This will be helpful to understand what new ads hit the marketplace for competitors.
3. The date range in the dashboard defaults to the Last 7 Days.
You can select a different date range.
4. Select your Brand under the Advertiser filter.
5. If applicable, select a Product under the Product filter.
Hit Search to run your product search.
View Your Results:
6. The results will appear based on your search criteria. You can view the creatives in the Carousel of Ads.
You can sort the ads by:
First Run Date: First time Magnifier saw the creative run.
Spend: Understand what new creatives had the most media weight during the time period selected.
7. Select View Ad to look at the creative in its entirety. You can also download the creative instantly.
8. Select Details to view the first run date and see when this new item launched in the marketplace.
In the below example, Band-Aid first ran this creative for their product ‘Band-Aid’ on August 16, 2025 on YouTube.
The ad ran run 27 times in the time frame selected.
If you have any questions, you can reach out to your local MediaRadar Client Success Manager, or contact our Support Team via email at customersupport@mediaradar.com