You can use the Vivvix Solution to confirm that your business partners are spending their co-op dollars as agreed. You can also get visibility into the partners your competitors are working with.
Are our co-op partners complying with the guidelines we have agreed upon?
Is my brand featured prominently in co-op ads?
Which partners are our competitor's working with that we aren't?
What other competitors are our partners also working with? Did they support those competitors more or less than us?
We gave our partners to $X to spend on placements for our brand, did they directly spend close to that number?
How do I make sure I'm allocating enough of our budget to co-op partnerships?
I need a high level overview of our competitive landscape to determine who we should partner with and see what our competitors' strategies are.