You can use the MediaRadar Magnifier solution to confirm that your business partners are spending their co-op dollars as agreed. You can also get visibility into the partners your competitors are working with.
Use this feature to help answer the following business questions:
Are our co-op partners complying with the guidelines we have agreed upon?
Is my brand featured prominently in co-op ads?
Which partners are our competitor's working with that we aren't?
What other competitors are our partners also working with? Did they support those competitors more or less than us?
We gave our partners to $X to spend on placements for our brand, did they directly spend close to that number?
How do I make sure I'm allocating enough of our budget to co-op partnerships?
I need a high level overview of our competitive landscape to determine who we should partner with and see what our competitors' strategies are.
How it Works:
Run a Search in the Dashboard
Select Refine Search and choose Co-op Advertisers.
The Coop Advertisers filter will emerge into the view.
You can multi-select your partners. For this example, Visa has been selected.
Click Search.
Find a creative on the Creative Carousel and select Details.
Use Details to view important metadata such as:
Total Spend
Total Occurrences
Co-Op Advertisers
Description
Westmark Credit Union is offering Visa Debit and Credit Rewards cards.
Viewing the ad, I can see that my brand, Visa, is featured properly.
If you have any questions, you can reach out to your dedicated MediaRadar Client Success Manager. Our Support Team is also available for assistance via email at customersupport@mediaradar.com.