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Pre-Planning and Post Planning Campaign Analysis

Easily view occurrence details behind a campaign in your offline report

MediaRadar Magnifier Support avatar
Written by MediaRadar Magnifier Support
Updated over 8 months ago

If you have access to the reports module in the platform, you will also have an offline spend report. Utilizing the Offline Spend Report, you can create a weekly, monthly or quarterly calendar view based on your reporting frequency. This will allow you to easily view occurrence details behind yours's or your competitors' campaigns.

For your post planning campaign analysis, leverage spend and GRP data to validate that you hit your targets.*

  • How often is my competitor running their campaign(s) during the last 6 media weeks?

  • how can I view how much we spent on our campaign during each daypart?

  • How can I pivot all the raw data to understand what percentage of the male population saw our ad?

*Service availability is contingent on Nielsen Media Research's confirmation that you are a licensed subscriber to Nielsen's TV audience data.

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