In the Dashboard, select "Refine Search". The Message Element filter will emerge into the view. Select the "Vaccine Messaging" message element to sort ads within your database (subscribed advertisers) that have messaging in the market about the Coronavirus / COVID-19 vaccine.
We are already starting to see advertisers beyond healthcare/pharmaceuticals with this sort of messaging (Grocery Stores, Airlines, Telecom, Media to name a few). Below are a few examples messaging that will be found using the "Vaccine Messaging" message element.
Description of TV Ad (Telecom):
Visual of Padma Lakshmi talking about the COVID Vaccines and text shown throughout the ad. Padma Lakshmi: It's more important than ever to make a plan. Visit URL to find out how you can get your vaccine, so you'll be ready when it's your turn. Logo, URL.
Description of Online Video Ad (Grocery Store):
Visual of Michelle McCallion talking as well as working in the pharmacy shown throughout the ad. Michelle: I have raised my kids in this community, watched families grow-up in my store and I've work everyday to support the health of our neighbors. As a chosen COVID-19 Vaccine provider, our team is working closely with local health officials to secure regular supply of vaccines. And as they're available to us, we're opening appointments for you and your loved-ones through our online scheduling center. Logo. URL.
