The Main tab will allow users to take a look at a glance of what happened with streaming data for that week, focusing on SOV activity.
Charts Include:
Report Week: View the leader of the week, by rank and year to date share of voice. The Gap will show the difference between the two leaders of the week.
SOV Trend Comparison: Learn the share of voice trends between the two leaders last week. SOV is based on the category you are subscribed to.
SOV Weekly Brand Ranking: Bar chart view of share of voice by brand for the reported week vs the previous week. The default view will automatically show the top 10 leaders of the week and group rest as ‘Other’. If you wish to adjust the view to show/hide ‘Other’, select include or exclude others.
Advertiser Week over Week Trend: Table view of share of voice by brand for the reported week vs the previous week
Platform Week over Week Trend: Learn if there is a change in SOV this week vs the prior week by platform. The platforms include Netflix, Disney+, Max, Hulu, Paramount+, Peacock, Pluto TV, ViX, and Tubi.
SOV Leaders: A holistic view of share of voice, showing this week, the prior week, & YTD view. You can filter activity by Spend SOV, Spend $, or Occurrences SOV.
Brand Records Allocation by Platform: Learn value of a platform by Brand. You can filter activity by Spend SOV, Spend $, or Occurrences SOV.
