The Curated Report tab contains 4 prebuilt pivot reports allowing you to get competitive insights.
Curated Reports
Select one of the four Curated Reports
Equiv. Units Distribution: View share of voice for a specific platform(s) or across all platforms. The % overall column will calculate across all the ads that were presented in that platform during that time range.
Commercial Length Distribution: View commercial duration distribution broken out by 10s, 10-25s, 25-45s, >45s.
Parameters
For each of the 4 reports, you set the parameters. To select multiple parameters, hold the ctrl button and select the additional parameters with your mouse.
Rollup Month = Dates group by month
Rollup Week = Dates group by weeks
Platform = Different platforms include Netflix, Max, Hulu, Paramount+, Peacock, Pluto TV, ViX, Disney+, and Tubi.
Parent Category = Grouped the Category
Category = Data distributed by category
Genre Category = Category level designation such as Entertainment, News & Information, Sports, and more.
Genre Subcategory = Subcategory level designation that provides the type of programming within the category. Examples include Animated, Children, Documentary, Drama, Game Show, Reality, Soccer, Wrestling, and more.
Commercial Length = duration of advertisement ; 10s, 10-25s, 25-45s, >45s
Advertiser = Company publishing the advertisement
Filters
Use the scroll bar to select your date range and filter by Advertiser, Platform, Categories and Program Genres.
