Within the Dynamic Graph tab you can view competitive activity over time in a line or bar chart view.
On the right, under Graph Selector, make your selection of Bar Chart or Line Chart.
Once you make your Graph Selection, you can make your X-Axis, Y-Axis and color by selections. The chart will update based on your selections. To Export right click anywhere on the chart and select Export the visualization to PDF or visualization to image.
X-Axis (Multi Select)
To select multiple fields, hold the ctrl button and select the additional field with your mouse.
Rollup Month = Dates group by month
Rollup Week = Dates group by weeks
Rollup Quarter = Dates group by quarter
Client Name = Customize your report, with your company name
Platform = Different platforms include Netflix, Disney+, Max, Hulu, Paramount+, Peacock, Pluto TV, ViX, and Tubi.
Advertiser = Company publishing the advertisement
Category = Data distributed by category
Parent Category = Grouped the Category
Product_Name= a service or an item of a particular brand
Commercial Length = duration of advertisement ; 10s, 10-25s, 25-45s, >45s
Y Axis (Single Select)
SOV access X Axis = Share of voice distribution across dimension selected on X-Axis
SOV across Color = Share of voice distribution across dimension selected on Color Axis
SOV across X and Color = Share of voice distribution across dimension selected on both X-Axis and Color Axis
Spend SOV access X Axis = Spend Share of voice distribution across dimension selected on X-Axis
Spend SOV across Color = Spend Share of voice distribution across dimension selected on Color Axis
Spend SOV across X and Color = Spend Share of voice distribution across dimension selected on both X-Axis and Color Axis
Spend ($)= dollars across the graph
Color-Axis By (Single Select)
Rollup Month = Dates group by month
Rollup Week = Dates group by weeks
Rollup Quarter = Dates group by quarter
Client Name = Customize your report, with your company name
Platform = Different platforms include Netflix, Disney+, Max, Hulu, Paramount+, Peacock, Pluto TV, ViX, and Tubi.
Advertiser = Company publishing the advertisement
Category = Data distributed by category
Parent Category = Grouped the Category
Product_Name= a service or an item of a particular brand
Commercial Length = duration of advertisement ; 10s, 10-25s, 25-45s, >45s
Pro Tips:
Use the bar chart to compare categories. For example: compare one advertiser to another.
Use the line chart to show trends over time. For example: showing my competitors SOV by week.
