Because of the changing manufacturing landscape in the U.S., advertisers are looking to bolster sales by mentioning that their products are being made in the USA.
The "Made In America" Message Element will be a new attribution field present for all ads in all media, designed to capture ads which mention products that are made/manufactured/built/assembled in the United States, along with ads which may encourage individuals to buy american-made goods.
Data for this message element is available going back to 2021.
How it Works:
In the Dashboard, select "Refine Search" and choose the "Message Elements" filter.
The Message Elements filter will emerge into the view.
Select the "Made in America" message element to sort ads within your database (subscribed advertisers) that have messaging in the market surrounding products made in America.
Below are a few creative examples that can be found using the "Made in America" message element.
If you have any questions, you can reach out to your dedicated Client Success Manager, or contact our Customer Support team at customersupport@mediaradar.com.