MediaRadar Magnifier

Guide to the attributes captured for each creative

Ad Level Data Dictionary

Improving our reporting across digital through broader collection, enhanced methodology, and coverage.

Enhanced Digital Offering!

Quick guide to occurrence data field definitions

Occurrence Level Data Dictionary

MediaRadar Magnifier Support

US Media Types, Methodology & Tracking Universe

What media types are captured?

Five media types do not have spend data available.

What media types do not have ad spend data?

Landing Page URLs are now available in the Platform

What media types are landing pages available for?

Quick breakdown of dayparts by media type.

What is daypart?

Answers to common questions related to the Advertising-Based Video on Demand (AVOD)/OTT media type

AVOD/OTT FAQ

Quick guide digital ad capture and reporting

Digital Ad FAQ

What is the difference between Paid Social and Organic Social?

Media Types

US Digital App Methodology

US Digital Web Methodology

US Print Methodology

US Radio Methodology

US TV Methodology

Methodology

What is a media tracking universe?

There are several key factors in determining an ad tracking universe.

How are ad tracking universes determined?

Media types vary across each tracking universe.

What media types are included per tracking universe?

Ad Tracking Universe

Easily search and identify messaging trends of your competitors by filtering your search by Message Element

Message Elements

Select the "Social Equality/Awareness" message element if you need to see how your competition is supporting Social Equality.

Social Equality and Awareness Message Element - Available NOW!

Select the "US Tariff Messaging" message element for visibility into how brands across all verticals are messaging the recent U.S. tariffs

New Message Element Available: US Tariff Messaging

Select the "Made in America" message element for visibility into how brands across all verticals are featuring this message within ads

New Message Element Available: Made in America

Find answers and get help from Intercom Support and Community Experts

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