On December 5th, we are launching advancements in our Mobile Video and Mobile App coverage, including YouTube for improved collection and spend estimation methodologies.
Ad Collection Methodology
By adding these critical digital channels we are able to provide more complete coverage of a publisher’s full suite of channel assets, across device and format.
This is inclusive of
Online Display - Ad creatives, occurrences, impressions, and spending for display/banner advertising for Interactive Advertising Bureau (IAB) standard ad sizes (e.g. medium rectangle, leaderboard, etc.) running on websites in a desktop/laptop environment
Online Video - Ad creatives occurrences, impressions, and spending for video advertising that is served against video content (e.g. pre-roll, mid-roll, etc.) on websites in a desktop/laptop environment
Mobile Web - Ad creatives, occurrences, impressions, and spending that run on websites in a mobile environment (phone/tablet), including display/banner advertising for IAB standard ad sizes and video advertising that is served against video content.
Mobile App - Ad creatives, occurrences, impressions, and spending that run on apps in a mobile environment (phone/tablet), including display/banner advertising for IAB standard ad sizes and video advertising that is served against video content.
Our robust ad collection across a Human Panel of 1.2 million panelists in desktop and mobile (375k Mobile Panelists), augmented by standard and persona-based crawlers, ensures a representative view of the advertisers participating in the digital marketplace.
Spend Methodology
The core principles of our spend methodology include engagement metrics and experience metrics to gauge at a sites total potential for impressions delivery. Impressions are then combined with our rates information based on a CPM model for spending estimations.
Engagement Metrics: Traffic / Daily Active Users (DAUs), Average pages per visit, Average visit duration. Traffic information is sourced from SimilarWeb.
Experience Metrics: This is a count of ad slots and ad streamings per page/session. Multiple inputs inform the ad-to-content experience for display and video, including industry benchmarks, spidered observations, and primary research.
Rates: Estimations are based on a CPM methodology. Inputs for rates includes publisher rate cards, as well as site category benchmarks.
If you have any questions, please reach out to your account team.