Collection:
User panel comprised of 375k mobile panelists, augmented by our standard and persona-based crawler collection
Pre-existing ads automatically recognized; New images indexed and classified
Activity aggregated at the ad/app/week level
Spend Estimation:
Ad impressions calculated using a combination of engagement and experience metrics for each app
Engagement metrics provided by SimilarWeb, experience metrics measure ad exposure for each app, app specific CPMs aggregated from multiple resources
Ad expenditures calculated by applying a cost-per-thousand (CPM) estimate against ad impression values
*If you still have questions about specific collecting and reporting around Digital App methodology, please reach out to your Vivvix Account Team to help*