Collection:
Proprietary pattern recognition system uses fingerprinting technology to assign airplay to exists ads and highlights new suspects for manual indexing and classification
Coverage:
Network
National Cable
Spanish Network
Syndicated
Spot TV
Asian Stations
New - How Vivvix Uses CPU to Calculate Spending:
A cost per unit (CPU) calculation better reflects the inherent value, from the seller perspective, and the out of pocket cost, from the buyer perspective, of the TV commercial placement. We now have a dedicated rates team to calibrate the inputs for greater stability. These rates are coming from squad, from network inputs, from information from the third-party domain and various reports .They're calibrating these inputs for greater specificity, especially around high-value high-impact programming.
CPUs are calibrated across three important dimensions:
Rates
CPUs are sources from third party aggregators, contributing media owners, and trade associations.
Ad Placement Detail
The cost of each unique occurrence is calculated according to its Property, Date, Daypart, Program, and Commercial Duration.
Advertiser Classification
Adjustments may be applied to specific types of advertisers such as Direct Response, House Ads, and Promos.
Client Delivery
Data will be accessible through the Magnifier UI and custom reports
Spending estimates continue to be calibrated as aditional inputs become available
Timing is contingent on availability of data streams including Program Titling, Impressions, Third Party Rates, and inputs from media owners
Preliminary spending is typically available within 24-48 hours, while final spending estimates may require 6-8 weeks
*If you still have questions about specific collecting and reporting around TV methodology, please reach out to your Vivvix Account team to help*