In the Dashboard, select "Refine Search". The Message Element filter will emerge into the view. Select the "Social Equality/Awareness" message element option (available in the drop-down menu in alphabetical order) to sort for ads within your database (subscribed advertisers) that have messaging in the market around the current movement.
Below are a few examples messaging that will be found using the "Social Equality/Awareness" message element.
Description of a Social - Post:
Equitable Financial Group has earned 100% on the Human Rights Campaign Foundation Corporate Equality Index for LGBTQ-inclusive workplace policies and practices. #LGBT #LGBTQ #CEI2020 #HumanRightsCampaign
Description of a TV Ad:
Visual of text shown throughout the ad. No audio. Text: Trayvon Martin. Michael Brown. Sandra Bland. Freddie Gray. Alton Sterling. Botham Jean. Atatiana Jefferson. Ahmaud Arbery. George Floyd. The list goes on. He was one of us. She was one of us. They were all one of us. We see them in our customers. We see them in our crew members. We see them in our franchisees. And this is why the entire McDonald's family grieves. It's why we stand for them and any other victims of systemic oppression and violence. Today we stand with black communities across America. Which is why we're donating to the National Urban League and the NAACP. We do not tolerate inequity, injustice, or racism. Black lives matter. Logo.
Description of a TV Ad:
Visual of people protesting and text shown in the ad. No spoken audio. Text: We stand against racism and injustice. Logo. URL.
