Collection:
Manual review of both hard copy and digital publications, physically/digitally measuring each occurrence in fractional pages/column-inches/lineage
Top national newspapers and magazines sourced from multiple markets to identify regional and demographic buys
Spend Estimation:
Open Rates gathered from multiple sources
If you still have questions about specific collecting and reporting around Print methodology, please reach out to your MediaRadar Client Success Manager or contact our Support Team at customersupport@mediaradar.com.