As of Monday December 5th, 2022 we are launching advancements in our Digital offering. We have improved our Mobile Video and Mobile App coverage, including YouTube for improved collection and spend estimation methodologies. By adding these critical digital channels we are able to provide more complete coverage of a publisher’s full suite of channel assets, across device and format.
How is digital defined and how are we bucketing media formats?
Digital (online display, online video, mobile web and mobile app) ads are collected and ultimately reported via a sampling methodology. Therefore, we do not recommend utilizing occurrence totals for any digital data insights. Our digital display solution includes four media channels:
Online Display - Ad occurrences for display/banner advertising for Interactive Advertising Bureau (IAB) standard ad sizes (e.g. medium rectangle, leaderboard, etc.) running on websites in a desktop/laptop environment
Online Video - Ad occurrences for video advertising that is served against video content (e.g. pre-roll, mid-roll, etc.) on websites in a desktop/laptop environment
Mobile Web - Ad occurrences that run on websites in a mobile environment (phone/tablet), including display/banner advertising for IAB standard ad sizes and video advertising that is served against video content.
Mobile App - Ad occurrences that run on apps in a mobile environment (phone/tablet), including display/banner advertising for IAB standard ad sizes and video advertising that is served against video content.
What are the core principles of the spend component of the Digital Methodology improvements?
The core principles of our spend methodology include engagement metrics and experience metrics to gauge a site’s total potential for impressions delivery. Impressions are then combined with our rates information based on a CPM model for spend estimations.
Engagement Metrics - Traffic / Daily Active Users (DAUs), Average pages per visit, and
Average visit duration. Traffic information is sourced from SimilarWeb.Experience Metrics - This is a count of ad slots and ad streamings per page/session. Multiple
inputs inform the ad-to-content experience for display and video, including industry benchmarks,
spidered observations, and primary research.Rates - Estimations are based on a CPM methodology. Inputs for rates includes publisher rate
cards as well as site category benchmarks.
If I only had access to the mobile media type, will I now have access to both mobile web and mobile app?
Yes, you will have access to mobile web and mobile app. Mobile web and mobile app will be rolled into the mobile media channel. We are working on separating it out in 2023.
Will I be able to view digital spend at a more granular level than the media week?
No, our reporting will continue to roll digital activity to the media week level.
Will these enhancements improve our reporting of local creatives?
We do anticipate seeing more locally bought and focused creatives as a result of the increased collection sample and significant growth of the user panel. However, our reports will continue to attribute national and local designations based on the market of the media outlet where the creative was observed.
Why is the static landing page image unavailable for some digital creatives?
Any breaking ads after 12/4/22 will no longer have a static image of the landing page. If you would like to view the creative on the landing page, please use the Live Landing Page URL.