Collection:
Radio creatives and occurrences licensed from partners
Fingerprinting technology is used to assign airplay to existing ads and highlights new suspects for manual indexing and classification
Vivvix will re-index and re-classify upon receipt from partners to ensure uniqueness and harmonize with ads collected in other media
Spend Estimation:
Costs estimated for each occurrence using station-daypart rates
*If you still have questions about specific collecting and reporting around Radio methodology, please reach out to your Vivvix Account Team to help*