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How are ad tracking universes determined?

There are several key factors in determining an ad tracking universe.

MediaRadar Magnifier Support avatar
Written by MediaRadar Magnifier Support
Updated over 4 months ago

At MediaRadar, we look at several key factors to determine our tracking universe criteria, including:

  • Audience/Spend

  • Feasibility of monitoring/licensing

  • Market coverage goals

  • Custom client requests

  • Impact/scope assessment

  • Operations cost/implications

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