The following attributes are captured for each unique creative.
Celebrity Spokesperson: Creatives featuring a celebrity
Co-Op Partnership: Creatives with another brand mentioned as a partner or collaborator
Comparative Ad : Creatives with a comparison to a named or implied product/service
Coupon: Creatives containing a coupon
Direct Response: Creatives featuring a clear call to action, typically with urgency
Economic Downturn: Creatives with messaging surrounding the current decline in economy activity within all industries
Environmentally Friendly: Creatives with messaging surrounding environmental sustainability
JD Power Awards: Creatives with JD Power award (text or image) featured
Made in America: Creatives which mention products that are made/manufactured/built/assembled in the United States, along with ads which may encourage individuals to buy american-made goods.
New Normal Features: Creatives with messaging related to post COVID-19 return to normal messaging, new post COVID-19 "normal" and messaging such as Outdoor shopping/dining, Social distancing (more spacious), Safety precautions, New product priorities to reflect new world (Ford creating ventilators, Alcohol companies producing hand sanitizers), etc.
Olympics Reference: Creatives with logo or references to the Winter of Summer Olympic games
Price Point: Creatives with a price or promotion offered in the ad
Social Equality / Awareness: Creatives with Social Equality/Awareness related messaging in the ad such as ‘Gender Equality’, ‘Racial Equality’, ‘Socio-economic Equality’, ‘Financial Equality’, etc.
U.S. Tariff Messaging: Creatives with U.S. Tariff messaging in the ad such as "tariff free", along with other tariff mentions in ads.
Vaccine Messaging: Creatives with vaccine messaging related to the COVID-19 virus.
Virus Response: Creatives with COVID-19 related messaging in the ad.
World Cup: Creatives with logo or references to the World Cup
Most Message Elements are done on a custom basis for a specific client or category. Contact your MediaRadar Magnifier Team if you would like to learn more.