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What is a media tracking universe?

Quick guide to our tracking universes.

MediaRadar Magnifier Support avatar
Written by MediaRadar Magnifier Support
Updated over a year ago

General Media

This tracking universe represents all the English-language targeted U.S. media and markets monitored. We monitor more than 10,000 English language media outlets.

African American

This tracking universe represents the African-American targeted U.S. media and markets that we monitor and is a subset of our General Media tracking universe. We monitor 184 African-American media outlets.


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LGBTQ+

This tracking universe represents the LGBTQ+ targeted U.S. media and markets that we monitor and is a subset of our General Media tracking universe. We monitor 18 LGBTQ+ media outlets.

Hispanic Media

This tracking universe represents the Spanish-language targeted U.S. media and markets monitored. We monitor more than 300 Spanish language media outlets.

Asian Media

This tracking universe represents the Asian-language targeted U.S. media and markets that we monitor. Asian media segments available are Chinese, Korean, Japanese, Indian, Filipino, and Vietnamese. We monitor 142 Asian language media outlets.

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