Collection:
Spiders distributed across top DMAs
User panel comprised of 850k desktop and 375k mobile panelists
Pre-existing ads automatically recognized; new images indexed and classified
Activity aggregated at the ad/site/week level
Spend Estimation:
Ad impressions calculated using a combination of engagement and experience metrics for each site
Engagement metrics provided by SimilarWeb, experience metrics measure ad exposure for each site, site specific CPMs aggregated from multiple resources
Ad expenditures calculated by applying a cost-per-thousand (CPM) estimate against ad impression values
If you still have questions about specific collecting and reporting around Digital Web methodology, please reach out to your MediaRadar Client Success Manager, or contact our Support Team at customersupport@mediaradar.com.