The following attributes are captured for each creative. (All AdLevel attributes can be included in a report for each occurrence of an ad)
Attribute | Definition | Data Type | Example |
Ad Code | Ad ID (unique key) | Text | ENSUFB-0337 |
Advertiser | Advertiser | Text | Ensure |
Media Type | Medium (TV; Radio; Online Video; etc.) | Text | TV |
Headline/Lead Audio | First spoken text for Audio/Visual Media; Headline for Image-Based Media | Text | What You Love |
Ad Title/Lead Text | Ad Title for Audio/Visual Media; Key visual for Image-Based Media | Text | YOU DON'T LET ANYTHING KEEP |
Key Visual | Key visual for Image-Based Media | Text | YOU DON'T LET ANYTHING KEEP |
Length/Ad Size | Length (in seconds) for Audio/Visual; Size in appropriate unit for Image-Based Media | Text | 15 |
Category | High-level category | Text | Beverages: Nutritional Drinks |
Subcategory | Low-level category | Text | Nutritional/Supplemental Drinks |
Product/Campaign | Advertised product | Text | Ensure Multiple Drinks |
First Run Date | Ad's first run date | Date | 3/28/2020 |
Last Run Date | Ad's most recent run date (obviously subject to change as an ad continues to run) | Date | 7/15/2020 |
Language | Primary language featured in Ad | Text | English |
Tagline | Tagline (if present) | Text | Always Be You |
BusVsCons Target | Indicates if the ad is targeted to consumers or businesses (B2B) based on the product selected in the ad. i.e. Consumer/Business | Text | Consumer |
New/Recut/Same As | i.e. Original creative vs. revision of existing creative | Text | New |
First Run Market/DMA | The first run market. | Text | National |
Country | Country | Text | United States |
First Run Media Outlet | Station for Broadcast; Publication for Print; Website for Digital | Text | ESPN |
Co-op Partners 1 | Primary co-op partner | Text | Amazon |
Co-op Partners 2 | Secondary co-op partner | Text | NCAA |
Co-op Partners 3 | Tertiary co-op partner | Text | AT&T |
Description | Summary description of the content of the creative. Curated description for Audio/Visual Ads; Minimal detail provided for some Image-Based Ads, blank for others | Text | Recut: Products changed.; A woman is shown playing with her family in the beach. Being tired, she drinks Ensure. Male V/O: That's why you drink Ensure with 9 grams of protein and 26 vitamins and minerals for the strength and energy to get back to do what you love. Logo. |
Celebrity | Name Celebrity featured in the ad | Text | Hari Nef, Petra Collins, Dakota Johnson |
Parent | Parent of the Advertiser | Text | Estee Lauder Companies |
Page Count | Number of page of the print ad | Number | 2 |
Format | Digital format for Online Display/Mobile; Page size for Print | Text | Leaderboard |
Recut Detail | Used to indicate differences between a recut and corresponding original version | Text | Recut of TV Ad: ACURAU-17913 |
Original Ad ID | Original Ad ID (populated for Recuts Only) | Varchar | ACURAU-17913 |
Competitors Mentioned | Indicates if a competitor is mentioned by name | Text | Yes |
Competitors Name | Names of competitors mentioned | Text | Audi, BMW |