Paid Social
Social Media Posts that the brand has used advertising dollars to promote the post. These posts typically say “paid for, sponsored by…” and are targeted toward particular network users. Spend data is available, along with the creative ads.
Monitoring paid channels helps you best identify the highest-quality signals from your category and competitors, with a number of benefits:
1. Get a clear view of messaging and investment: Paid social illuminates where advertisers are focusing resources, highlighting the business priorities - and creative strategies - that merit deliberate allocation of marketing budgets.
2. Hone in on data-driven strategies: Because of the upfront investment, paid social campaigns are a good resource to understand data-driven decisions, and, frequently, continuously-optimized strategies that achieve better results.
3. Focus on growth: While organic social posts focus on maintaining existing followers, paid social is where advertisers respond to market trends and develop a competitive edge through guaranteed visibility.
MediaRadar's Paid Social coverage can help you get a number of valuable signals across the most popular social networks:
Paid Social Coverage inclusive of all major social networks, including TikTok, Snapchat, Instagram, X, and Facebook.
Comprehensive ad formats like Native, Carousel, Video and Sponsored Lenses
Social Spend & CPM estimates by Category, Parent Brand or Product Line
Organic Social
Organic social is non-paid, branded content that targets an existing audience. This media type is primarily advertiser-generated content that is new, creative, popular, or interesting to viewers, and comes in the form of posts or videos.
A sampling of creatives posted on social media channels through September 30th, 2024 -- including Facebook, Instagram, Twitter, and Youtube -- will be available in our tool through the end of 2024. After that point, we will be sunsetting our coverage of organic (brand-owned) social posts to focus exclusively on paid media creatives and investments on social channels – where brand and agency spend is concentrated to achieve ROI.
As your trusted partner, we encourage you to focus your investigations of social media strategies toward these paid social channels, where the most strategic marketing efforts for brands and agencies are focused.