Get visibility into competitive ad spend at the Media Outlet and Program Level. Also view the media selected (specific publications, programs, channels etc) as a way of understanding who your competition is trying to reach with their messaging.
What media outlets are my competitors utilizing to launch their new ad campaign?
Which outlet did their ad run the most and where did they spend the most?
What media programs are my competitors using to launch their new ad campaign?
Connect this Use Case with the Media Audience Targeting Use Case to answer these questions:
We're trying to target teenagers and kids, what programs are our competitors' running their TV Commercials on and what percentage of viewership are they getting?
What programs have the largest base of viewers?