Vivvix provides Television Audience data (GRP/TRP) through the Offline Spend Report.* Utilize the Details Tab in the report to plan your target audience for your upcoming campaign, review what demographics saw your television commercials, and to get alignment between views and your planning budget.
What audience did our competitor target for their new campaign?
What percentage of households saw our TV commercial?
How many viewers have seen our TV ads this year and how is that different from last year?
Did the demographics we targeted see our commercials on the programs we placed them?
Are enough viewers watching the TV creative we put the most budget behind?
I need to better understand our Share of Voice in the TV landscape.
Connect this Use Case with the Media Outlet and Placement Analysis Use Case to answer these questions:
We're trying to target teenagers and kids, what programs are our competitors' running their TV Commercials on and what percentage of viewership are they getting?
What programs have the largest base of viewers?
*Service availability is contingent on Nielsen Media Research's confirmation that you are a licensed subscriber to Nielsen's TV audience data.