The Magnifier Dashboard provides a centralized view of advertising creatives, competitive activity, and media spending, helping you quickly understand the competitive advertising landscape.
From the Dashboard, you can search, view, and download ad creatives, monitor competitive advertising activity, and explore interactive charts that highlight advertiser trends across traditional and digital media.
By combining creative activity with estimated advertising spend (when included in your subscription), the Dashboard helps you identify leading advertisers, compare media strategies, and gain insight into your competitive share of voice.
Explore the Dashboard
The Dashboard is organized into three main sections, each designed to help you explore and analyze advertising activity.
Carousel of Ads
The Carousel of Ads displays a selection of advertising creatives based on your search criteria, allowing you to quickly browse and explore recent advertising activity.
From the carousel, you can:
Browse Creatives: Scroll through ads using the navigation arrows or page indicators.
Sort Results: Organize creatives by Spend or First Run Date.
View Ads: Select an ad to open a larger view and view or listen to the creative, depending on the media type.
Explore Ad Details: Review information about the creative, including markets, first run date, occurrences, available spend data, and additional metadata.
Download Creatives: Download individual ads for further review or reference.
The Carousel of Ads makes it easy to see what advertisers are running and explore the details behind individual campaigns.
For additional details on the Magnifier Carousel of Ads, please read our article HERE.
Carousel of Insights
The Carousel of Insights provides interactive charts that help you analyze advertising trends and competitive activity based on your selected search criteria.
These visualizations allow you to explore:
Leading Advertisers Media Mix: Compare advertiser spending across traditional and digital media types.
Creatives Running by Advertiser and Media Type: See how many creatives each advertiser is running across different media channels.
Creatives Running by Competitor: Compare creative activity among leading advertisers.
Creatives Running by Media Type: Understand how creative activity is distributed across media channels.
Creatives Running by Category and Subcategory: Identify advertising activity across different industries and product categories.
You can interact with the charts to explore the data in greater detail, including hovering over chart elements to view additional information and selecting media types to refine the visualizations.
Charts can also be expanded or exported in Excel, JPEG, PNG, or PDF format for further analysis and reporting.
The Carousel of Insights helps you move beyond individual creatives to understand broader advertising trends, competitive positioning, and media strategies.
For additional details on the Magnifier Carousel of Insights, please read our article HERE.
Ad List
The Ad List provides a detailed collection of advertising creatives that match your selected search criteria.
You can explore your results using three different viewing options:
Table View: Review creatives in a structured table with information such as advertiser, product, media type, first run date, occurrences, available spend data, and more.
Thumbnail View: Browse creatives visually to quickly identify ads of interest.
Details View: Explore additional information associated with individual creatives.
Select a creative to review its details, view the ad, explore market information, or download it.
The Ad List provides a more detailed way to review and compare the creatives included in your search results.
For additional details on the Magnifier Ad List, please read our article HERE.
Turn Advertising Activity into Actionable Insights
Whether you're monitoring competitors, researching advertising strategies, or exploring new campaigns, the Magnifier Dashboard brings together the creatives and insights you need in one place.
Use the Carousel of Ads to discover advertising creatives, the Carousel of Insights to understand broader competitive trends, and the Ad List to investigate individual ads in greater detail.
Together, these tools help you understand who's advertising, where they're investing, and how their advertising activity compares across the competitive landscape.
Note: Advertising spend information is available to users with the appropriate spend data subscription.
If you need additional information, you can reach out to your dedicated MediaRadar Client Success Manager. Our Support Team is also available for assistance via email at customersupport@mediaradar.com.